I was so excited when I saw a self-named travel Guru promoting the arrival of JetBlue beginning service out of Anchorage. Hip, hip hooray. Finally some competition I thought as the narrator spewed hype on all the new fares, however not noting if they were one-way or round trip (rt).

I bit and decided, hey am I living under a rock or what? JetBlue here in Alaska. When do they go, where do they go and how do I take advantage?

I popped onto the web and started googling JetBlue. No hype online. Just a one-year old press release about seasonal offerings (May 25 until September 4). Just like Frontier and other carriers that pop up in the summer like annuals and perennials. Shoot.

By the enthusiasm of the travel Guru, I was duped into thinking the service was new and comprehensive. Not new, it started in May 2011. Not comprehensive, one flight a day to Long Beach (1am departure) where you can connect to other destinations if your family or friends don't live in L.A.

But check it out. Maybe you're in the market for a good fare to Long Beach or connecting to Las Vegas. Plus you get one bag free!

I spent about 30 mins. on the JetBlue website and wasn't impressed, but if I were going to somewhere south or east of LA, I'd check it out.

Overall, JetBlue has skimpy offerings and a few skimpy fares. Dang!