Alaska Airlines is upping the ante. It will get passengers' luggage to baggage claim within 20 minutes after the aircraft parks at the gate, or you get 2,000 Alaska Air miles or $20 off your next Alaska Airlines ticket starting today!

I remember once waiting an hour an a half for my luggage in Anchorage and knowing that I would get 2,000 miles in return for my frustration would have lessen my anger.

Also going the 20/20/20 route are luggage charges. Your first checked bag will now be $20 as will the second and third. The only way you lose on this deal is if you only check one bag which yesterday cost you $15. Under the new plan checking two bags remains the same cost $40. Check three and you save $30 over the old plan.

For more information click here.