You probably don't know Peter "Zebbler" Berdovsky, but you've certainly heard of his work. Zebbler and another grunt got arrested for their involvement in the Boston bomb scare back in January. They also learned the recipe for reaping havoc and generating paranoia in the "age of terror."
Loosely put, the recipe calls for taking a late-night adult cartoon about a talking milkshake, box of fries and meatball, and shaking it vigorously with guerrilla marketing. What ensues involves legal action along with accusations about greed, panic and the signs of the times.
The desire for media attention precipitated the incident in Boston. In a nutshell, Turner Broadcasting enlisted the New York-based guerilla marketing outfit Interference to promote the Adult Swim cartoon "Aqua Teen Hunger Force" in cities throughout the country. The advertising scheme involved hanging electronic devices shaped like cartoon characters in high traffic areas like roads, public transportation centers and pedestrian corridors.
In most cities, people paid little attention to the Lite-Brite type objects, but in Boston, people mistook the gizmos for bombs. Roads were closed, bomb squads set to work, and pundits poised for more soundbites about American culture. What a way to start the year, eh?
The city of Boston accused Turner Broadcasting, the Cartoon Network and Interference of acting on corporate greed, but only the guys who did the dirty work got nailed in the first days, including Zebbler.
Just do an online search of "Boston scare" to find numerous videos, stories and commentaries about the affair. For that matter go to Zebbler's site to see what he makes of it. But why go online when you can see him in the flesh here in Anchorage at 7 p.m. Saturday, July 28, at the 8th Annual Studio BBQ Fundraiser in Spenard (2911 Willow Street off of Lois) and again on Sunday at 9 p.m. at the Kodiak Café downtown (225 E 5th Ave).