Eye on beauty : IMATS Los Angeles- A Makeup Artist Paradise

Eye on beauty

This blog tackles the quest for natural beauty in Alaska. From hair color and styles, to make-up artistry, to skin treatments that nurture despite winter's chill and summer's all-day sun. Bring us your questions and take away news you can use.

Contributors

Geneva Cowen

With 16 years as a stylist and over a decade as a master colorist, Geneva finds inspiration in her environment, from the urban culture of the street to the raw open spaces of Alaska, where she was born and raised. She believes fashion happens organically, with influences that can come from anywhere.

Molly Hutchins

Molly Hutchins has been doing makeup professionally for the past five years. Born and raised in Alaska, she has worked in print, bridal, runway, film and editorial mediums, as well as for a large cosmetics retailer.

IMATS Los Angeles- A Makeup Artist Paradise

Posted by Molly Hutchins

Posted: June 24, 2008 - 4:51 pm

IMATS Convention Hall

Perhaps I'm a small town girl, but walking into a convention center in Pasadena packed wall to wall with all things makeup and beauty made my heart skip a beat (or twenty). This past weekend I attended the International Makeup Artist Trade Show and it certainly didn't disappoint. The convention ran Saturday and Sunday and offered a expansive menu of classes and lectures as well as nearly 100 exhibitors selling and demonstrating their wares. It was a very tactile experience, with most vendors allowing us artists to play with the products which ranged from cosmetics to silicone body parts to airbrush compressors.

Much of the buzz at the convention seemed to be revolving around High Definition with many companies boasting new lines to cater specifically to the new technology. Classes were offered to give insight to the differences in technique that are needed with the newest hi-def cameras, as they pick up imperfections up to six times greater than the naked eye alone.

High profile makeup artists gave inspiring speeches, and they keynote speakers were generous with their time to answer questions. Models donning full body paint added a fantasy feel to the crowd- a young lady airbrushed to look tattooed head to toe, a handsome man transformed into a cheetah with hand-painted spots, others simply painted with abstract colors looked breathtakingly statuesque.

IMATS body paint modelBody painting by Lisa Berczel

With my dear readers in mind, I noted a few vendors that would also be appreciated from a personal consumer standpoint:

Royal & Langnickel Brushes- A family operation with beginnings in the art brush industry, they recently made the cross-over to beauty brushes. I saw their distinctive name and logo bags in the hands of so many people, I had to look for myself. The quality I found was shocking, and the price was amazingly reasonable. Their SILK line of brushes are hand bound with a chrome ferrule rather than nickel, and are guaranteed not to slip from the handle or loose bristles (with proper care and handling, of course). www.royalbrush.com

Youngblood Mineral Cosmetics- Being as this was industry geared, there weren't many mineral vendors, but Youngblood held their own among the competition. A cosmetic line that was started with post cosmetic surgery skin in mind, it is kind to the most sensitive of skin types, while still offering substantial coverage. I have personally sampled their products, and am particularly fond of not only their mineral foundation, but also their lip glosses and highly pigmented eye liners. www.ybskin.com

Shadow Shields- A handy little half-moon shaped sticker that gently applies under your eyes to catch the dreaded eyeshadow 'fallout'. While certainly not necessary, these little doo-dads were cute and would surely prove to be convenient, especially when practicing that smokey eye! www.shadowshields.com

Dermalogica Skin Care- While skincare is admittedly not my forte, I was impressed with not only the products I tested when I got back to my hotel, but also the knowledgeable and friendly staff. Their Antioxidant Hydramist kept me refreshed after a day at the beach, and their Daily Microfoliant left my skin glowing. www.dermalogica.com

While the convention was obviously geared towards working industry professionals, it was open to the public. More information is available at www.makeupartistshow.com

17 February 21, 2010 - 6:54pm | john810

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