Hungry folks who go to KFC are usually thinking chicken, right? Well, the fast-food retailer, based in Louisville, Ky., recently broadened its menu to offer fish for the first time.
KFC’s new Fish Snacker is a 99-cent fish sandwich made with “a tender, flaky filet of 100 percent Alaskan Pollack topped with tangy tartar sauce and served on a warm sesame bun,” says a Feb. 21 press release.
Of course, we Alaskans spell it pollock. Our fishing fleets catch an enormous number of the bug-eyed bottom fish.
Anyway, KFC rolled out the Fish Snacker to coincide with Lent, the season when many Catholics abstain from meat and eat fish on Fridays. That’s a very important and potentially lucrative time for fishmongers launching new products.
KFC has more than 5,500 outlets across the country, but not all are offering the Fish Snacker.
I tried to buy one this week at the KFC on Bragaw Street, near Costco and the Anchorage Daily News, but the woman at the counter said that location didn’t carry the Fish Snacker. I called a couple of other KFC outlets and finally found one that did have the new sandwich, the combo KFC-Long John Silver’s store on Tudor Road.
“OK, great. It’s 99 cents, right?” I asked a worker there.
“No sir, it’s $1.49 in Alaska,” she replied.
“Oh, why’s that?”
“Shipping,” she said. It’s more expensive to send supplies to Alaska.
Ironic that a fish sandwich made of 100 percent Alaska pollock is more expensive in Alaska than in, say, Kentucky, no?
Now here’s a little kicker to this Snacker story. KFC didn’t just roll out a new product, ho-hum. It aimed higher for the Fish Snacker.
“The company has asked the Pope himself for his blessing, with KFC President Gregg Dedrick sending a personal letter to the Vatican,” says the KFC press release.
Bering Sea pollock trawlers can only hope Pope Benedict XVI likes pollock.