You've probably heard all you want to hear about branding for awhile, but I can't resist putting up this list of the top 20 city slogans, from www.taglineguru.com. The company is owned by Eric Swartz, who said he surveyed 100 marketing and branding professionals to create the list in September of '05.
The slogans here aren't necessarily the cities' current, or even official, mottos.
1. What Happens Here, Stays Here. -- Las Vegas, NV
2. So Very Virginia. -- Charlottesville, VA
3. Always Turned On. -- Atlantic City, NJ
4. Cleveland Rocks! -- Cleveland, OH
5. The Sweetest Place on Earth. -- Hershey, PA
6. Rare. Well Done. -- Omaha, NE
7. The City Different. -- Santa Fe, NM
8. Where Yee-Ha Meets Olé. -- Eagle Pass, TX
9. City with Sol. -- San Diego, CA
10. Where the Odds Are With You. -- Peculiar, MO
11. Where Your Ship Comes In. -- Gulfport, MS
12. Soul of the Southwest. -- Taos, NM
13. Experience Our Sense of Yuma. -- Yuma, AZ
14. The City Was So Nice They Named It Twice. -- Walla Walla, WA
15. There’s More Than Meets the Arch. -- St. Louis, MO
16. Keep Austin Weird. -- Austin, TX
17. Where Chiefs Meet. -- Meeteetse, WY
18. City with a Mission. -- San Gabriel, CA
19. Where the Trails Start and the Buck Stops. -- Independence, MO
20. The City That Never Sleeps. -- New York City, NY
For even more slogans, plus city nicknames, click here.