In today’s digital world people consume information in short, fragmented bites. A text message, a news feed, an e-mail, a website. This makes marketing your business more challenging. It’s also more exciting. Many companies are using mobile media, social media (Facebook, YouTube), micro-blogs (Twitter), rich media, augmented reality and other technologies to stay connected with their customers. Brand Bytes will help you stay on top of the latest digital methods to communicate with your customers.
Marketing Decision Making: Beyond an audience of ONE. - 4/13/2010 3:31 pm
The Relationship: Search Results and Social Media for Business - 4/5/2010 3:23 pm
Giving customers a voice, to choose business with YOU! - 3/17/2010 4:37 pm
3 Tips to Improving Email Marketing for Business - 2/17/2010 9:56 am
Marketing 2.0 – The Extreme Makeover Edition - 1/18/2010 3:35 pm
Increasing Traffic to Your Business Web Site - Beyond SEO - 1/5/2010 3:45 pm
Departmental Convergence – How Digital is Changing Your Business - 12/30/2009 1:44 pm
Transparency. Word of the year. - 12/18/2009 8:19 am
Posted: August 10, 2009 - 10:44 am
You know the ever-changing consumer: Using their mobile phones and computers to watch TV programs, reading and posting product reviews, listening to satellite radio, sending 300 text messages a week, and reading their favorite magazines and newspapers…online.
How does your organization reach them?
Think like them. Envision what you want your audience to do. Then talk to them on their “channels,” understanding you now have more channels than ever that can integrate more powerfully than ever.
Balance traditional media (print, radio, television, telemarketing, outdoor and direct mail) with new media (websites, online advertising, social networking like Facebook and LinkedIn, Twitter, e-mail marketing, text messages and whatever will be new in two minutes).
Posted: July 28, 2009 - 4:52 pm
If you are like most small companies diving into the world of blogging, twitter and all things social media, you probably appointed someone to take the lead and be the voice of your company. I’m not saying that is the right thing to do, but it is reality.
What do you do when they go on vacation? What do you do when they are sick? After all, the blog must go on!
One of the bloggers I regularly follow is Jason Baer (@jaybaer). He is a consultant, speaker and a one man shop in the world of social media. I was talking to him last week and found out he is going to Europe for a couple weeks and is doing something really scary. He’s leaving his phone, computer and all things digital at home (or at least he says so, but I don’t buy it).
Posted: July 21, 2009 - 8:49 pm
I was watching a webinar earlier this week given by @chrisbaggott. He talked about lots of great industry stuff, but one thing he said really got me thinking. He said “you don’t appoint employees as bloggers, you free employees to blog.”
For some reason, after hearing that quote, I thought back to my childhood. I remember my dad telling me to pick up all the sticks in the yard that had fallen off the trees after a storm. I hated doing that, mostly because I had important playing to do. I also remember being out in the same yard, after a similar storm, but this time my dad started a fire in the fire pit. He didn’t tell me to pick up sticks, but being a kid who loved a campfire, I picked up every possible stick in the yard to throw on the fire. In the end, both memories had the same result, a clean yard, but with very different attitudes toward the time spent picking up.
Posted: July 15, 2009 - 7:55 pm
Looking through my email today, I was sent an invitation to a webinar on how to reach your customers, engage them and build brand loyalty through social media. That sounded like an interesting topic. Then I read on and something caught my eye. The presenter went on to say the best part about using social media is that it is free. Free?
Working with clients every day, that is a statement I hear from time to time, and it is a big misconception. Social media is lots of things, but free is not one of them. Yes it is true that most social media platforms are free to use, but that is one small part of social media marketing.
Posted: July 15, 2009 - 8:01 am
Now don’t get me wrong, brand development is still very important, but there are changes in the marketing world that have decreased a company’s ability to impose their brand on consumers.
In any good brand development process, you should identify your distinctions, positioning, tagline, and visual standards. And if done right, you should work with key stakeholders in your company to launch the new brand internally before going public. Today, this is just the beginning. The most important part of managing your brand is engaging customers and creating loyalty, not pushing your message out and hoping your target audience will act.